Behind the Scenes at a McDonald’s Photo Shoot (Video)

So this is why we get a bit disappointed at McDonalds when we go to our favorite fast food joint and get a rather boring looking burger compared to the juicy and succulent image that lead us there in the first place!

In the video, Hope Bagozzi, Director of Marketing for McDonald’s Canada is shown answering a consumer’s query about why the burger looks different from what is promoted in the ads. In doing so, the viewers are taken behind the scenes to a photography studio to see what goes on there during a promotional campaign.

Watch: Behind the Scenes at a McDonald’s Photo Shoot